I’ve had the pleasure of working within Professional Sports, Enterprise, Edtech, and E-commerce industries. From iconic brands to boutique agencies, I’m versed in the goals and needs for multiple work environments.

Experience

Calm | July 2023 - Present

Product Designer

UX / Interaction Designer

  • Designed a promotion CMS within the Store’s content management system to create, edit, and deploy marketing promotions on the front-end site. Promotion deployment increased in Q1 of 2023 while using fewer publishers

  • Key role in developing the store’s first accessibility-compliant design system and reduced engineering/design effort by over 50% in 2021

  • Designed a reusable content structure for Product Detail pages that more effectively mapped to targeted users’ mental models in the purchase funnel. CTR to the Product Configuration pages increased by 11% in Q3 2022

  • Designed a scalable content module strategy to convey products’ key selling points within Product Detail pages. The solution was to launch in Q4 2023 and significantly reduce resourcing efforts by Q4 2024

  • With UX writers, constructed content guidelines to appeal more to targeted users across all top-of-funnel pages. CTR to Product Configuration page and NPS scores were estimated to increase by Q4 2024

Google | February 2019 - March 2023

Visual Designer

Member of the Marketing / Growth teams, focusing on design solutions for the primary marketing site and all necessary branding applications.

  • Created lead generation pages for testing and content developers

  • Redesigned web pages for A/B testing initiatives that saw a 4% increase in goal metrics for 3 consecutive months during Q3 2018.

Udacity | April 2018 - November 2018

Visual Designer

Contract designer on the Google Cloud UX team, creating web page design solutions for the Google Cloud Platform marketing site.

  • Visual lead for the Google Next ‘18 Conference registration site

  • Refreshed the illustration style for various GCP product pages

  • Created responsive designs, developed redlines documentation, and updated style guide definitions for redesigned GCP pages.

CDI Services at Google | March 2017 - March 2018

UI / UX Designer

A member of the MDL design team, focused on creating user interface solutions for enterprise-grade software.

  • Conceived, produced, and prototyped UI design concepts for clients including Service Now, Verifone, NPD, and Ferrell Gas.

Momentum Design Lab | July 2015 - March 2016

Lead Graphic Designer

Lead designer within the in-house creative team, executing marketing initiatives for print and digital collateral

  • Developed Faithful 49 Fan Loyalty Program identity and desktop site

  • Created, conceived and executed 49ers Museum identity and application

  • Created the #INFOGFX Infographic content series

  • Created Faith since ‘46 logo and visual theme

  • Developed 70th anniversary season campaign collateral

  • Managed and delegated projects to 3 design interns

San Francisco 49ers | July 2013 - Feb 2015, March 2016 - March 2017

Lead Graphic Designer

Lead designer within the in-house creative team, executing marketing initiatives for print and digital collateral

  • Developed Rockets’ first tablet application designed for recruiting free agent players

  • Led design recruitment efforts for Dwight Howard and Chris Paul.

  • Created the Rockets Historical timeline mural in the Toyota Center atrium

  • Created 2012-13 Season collateral

Houston Rockets | September 2010 - June 2013

Education

UX Design Immersive

General Assembly SF
Spring 2015

BFA | Graphic Design

California College of the Arts
Graduated 2010

BFA | Elementary Education

University of Michigan (AA)
Graduated 2006

Skills

UX Design
Interaction Design
Product Design
Visual Design
Graphic Design
Marketing Design

Branding Design
Wireframing
Prototyping
Information Architecture
Journey mapping
Accessibility